Marcommers : Jurnal Marketing Communication and Advertising

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Marcommers : Jurnal Marketing Communication and Advertising marcommers Website Published by Universitas Mercu Buana ISSN : 20865619     EISSN : 27145255     DOI : https://doi.org/10.22441/marcommers Core Subject : Humanities, Education, Social, Humanities Languange, Linguistic, Communication & Media Social Sciences Marcommers is a peer -reviewed scientific journal that published two (2) times a year, in March and October. Editors receive research papers that closely related to the field of Marketing Communication (Advertising, Digital Marketing Communication and consumen behavior). Research themes focused on aplications in the fields of communicatioan. ADVERTISING : advertising effectiveness, advertising ethics, global advertising issues along with the economic, political, social and environmental aspects of advertising. DIGITAL MARKETING COMMUNICATION : digital marketing communication planning, digital marketing communication implementation. CONSUMEN BEHAVIOR : personal determinants of consumer behavior, the consumer decision process. Arjuna Subject : Ilmu Sosial - Komunikasi