The Journal of City: Branding and Authenticity

Detail Cakupan

Published by the Institute for Advanced Science, Social, and Sustainable Future (IASSSF), The Journal of City: Branding and Authenticity is a scholarly publication that comprehensively explores the practices of city branding and city authenticity, focusing on their economic, social, political, and cultural implications. Through peer-reviewed articles, news analyses, discussions, interviews, literature reviews, case studies, and special features, the journal provides an authoritative and cohesive platform for discussing all aspects of city branding and authenticity. With a global perspective and inclusive approach welcoming contributions from practitioners, researchers, students, consultants, government officials, and the general public, the journal serves as a valuable forum for exchanging best practices and advancing knowledge in urban development and strategic communication fields.